The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for ...

Barbie's building a challenge to Lego: Mattel releasing pink blocks based on iconic doll . Mattel to unveil Lego-lookalike building blocks Mega Bloks Barbie ...

The old Barbie dolls haven't been dressed up in years, and the Matchbox cars haven't crossed any finish lines. The Mega Bloks have sat idle while a layer of dust gets thicker. Mattel has a way for ...

Lego is on fire, and Barbie is worried. As 'The Lego Movie' goes crazy at the box office, Barbie-maker Mattel must be looking in its rear-view mirror as the popular brick toy company gains ground ...

The latest Mega Bloks/ Barbie tie-up – which requires children to build Barbie her own yacht – are typical of an insecure toy industry which insists on trying (and failing) to "update" or ...

Mattel is paying %24450 million for Mega Bloks%27 parent Mega Brands; It also expands Mattel into fast-growing arts and crafts category; ... The toy giant, best know for its Barbie, ...

For the first time in Barbie’s 53-year history, a building set is being added to the range called Mega Bloks Barbie, that has both girls and their fathers in mind.

The Mega Bloks building pieces are pink (Pantone 219, the signature Barbie color), and the construction choices are scenes like a fashion boutique, a mansion and an ice cream cart.

If you have old Barbie dolls, Matchbox cars, or Mega Bloks gathering dust in a corner of your home, now might be the time to pack them up and ship them to Mattel, the company that made them.