Men’s makeup is emerging as one of beauty’s most lucrative growth areas, fueled by Gen Z men, social media and shifting attitudes toward masculinity. Global men's grooming sales are expected to climb ...

What’s the difference between the best beauty products for men and your everyday grooming gear? It may seem like a question of semantics, but I’d like to pose a meaningful distinction. If you want to ...

In recent years, men's grooming has seen a surge of interest as internet-native young consumers immerse themselves in the category, while their older — increasingly longevity-minded — counterparts are ...

Dwayne “The Rock” Johnson is getting in the beauty game. The leading actor, entrepreneur and professional wrestler is unveiling Papatui, a personal care brand for men launching at papatui.com today ...

Dwayne Johnson, aka “The Rock” is venturing into men’s beauty with his new personal care line, Paptui. Announcing the launch of his brand on social media, the multi-hyphenate is moving into the space ...

Jayson Tatum-backed brand redefines daily self-care for men through performance-driven products built for movement ONSIDE today announces its national launch exclusively at Target, introducing a new ...

Beauty’s taking on the World Cup in a big way this year, hoping to grasp the attention of a global legion of fans. For the first time in the tournament’s 96-year history, the World Cup has an official ...

Just weeks after the premiere of popular gay hockey romance series "Heated Rivalry," star Hudson Williams' extensive skincare routine has gone viral. In a now-viral video for The Cut, the 24-year-old ...

Celebrity esthetician Ian Michael Crumm founded members-only Boys in Beauty to create a safe space to explore the male beauty conversation and create cultural moments. ByCelia Shatzman, Senior ...

Dwayne “The Rock” Johnson is entering the men's beauty space with Papatui, a personal care brand that offers skin, hair, body and tattoo care items. The “Them Beardles” campaign features the debut of ...