As the men’s fashion shows wrap up in Milan, the focus shifts to Paris — where, over the next five days, some of the world’s ...

The luxurious Versace Fashion House reached out to Ford Motor Co. for a one-year licensing deal and introduced a men’s clothing line splashed with classic Ford logos during the 2019 Fall-Winter ...

The logo is highly visible on the men's clothing, just as it is on the women's line. Lululemon's men's "ABC" pants, for example, have a visible logo just behind the left knee.

But Lululemon’s logo strategy hasn’t had the same effect on men, according to analysts. Despite the recent growth in its menswear line, Lululemon is still widely perceived as oriented toward women.

In the 1980s, bigger was better — a logic that applied to everything from hair to free-market economics. When it came to men’s fashion, that meant voluminous silhouettes, which nobody did ...