Micro influencers are pitching brands and landing lucrative paid partnerships. Some slide into a brand's DMs while others create and send a media kit. Several micro influencers shared templates they ...

In today’s crowded digital space, micro-influencers—social media personalities with 1,000 to 100,000 followers—have emerged as marketing powerhouses. With smaller yet deeply engaged audiences, they ...

I’ve worked in influencer marketing for over 10 years, and the most notable shift I've seen in the last few has been the rise of micro-influencers. Back in 2022, HubSpot’s research showed that ...

The e-comm giant's Head of Creator Success and Creator Programs tells us how small creators are making steady money even ...

The rise of social media was quickly followed by the advent of the "influencer"—an online content creator who builds credibility within a specific niche, giving them the power to shape opinions and ...

In today’s hyper-connected, digital-first world, brands are increasingly seeking innovative ways to engage with consumers on a deeper level. Traditional marketing strategies, while still relevant, are ...

Micro-influencers are increasingly recognized for their ability to build authentic connections with audiences. Brands are seeking more scalable ways to collaborate with these trusted voices.

Micro-SaaS companies are emerging as a unique niche within the Software as a Service (SaaS) landscape. With highly specialized solutions targeting specific market needs, Micro-SaaS businesses often ...

As a part of the partnership, the agency is expected to manage large-scale creator initiatives, particularly in Tier II and ...

For many agencies, grooming creators through their growth journey is more rewarding than managing those with mass followings but stagnant engagement.

Social media influencers are no longer a niche phenomenon—they are a global force shaping consumer behavior. With over 50 million people worldwide identifying as influencers, and 2 million of them ...