Alaska Airlines has launched more ways than ever for loyalty members to use miles beyond booking airfare -- from passes to Coachella or exclusive suite access at live sporting events. Plus, members ...

Alaska Airlines is transforming its Mileage Plan loyalty program, rolling out milestone-based rewards and fresh travel perks, including enhanced benefits tied to its partnership with Hawaiian Airlines ...

Alaska Airlines is offering a great incentive to join its loyalty program, a bonus that is too good to pass up. For a limited time, new members who sign up for Alaska Airlines Mileage Plan can score a ...

Hawaiian Airlines and Alaska Airlines are preparing to merge their loyalty programs into a single unified system, set to launch on Oct. 1, 2025 . While both brands will remain operative, rewards and ...

I'm in the midst of a bit of a points predicament. I'm trying to decide how many of my American Express Membership Rewards points I'm going to transfer to Hawaiian Airlines' HawaiianMiles program — ...

Alaska Airlines is shuffling the deck with its popular Mileage Plan loyalty scheme. In a pitch to customers of both Alaska and Hawaiian Airlines, the carrier is rolling out its new Atmos Rewards plan.

It may be obvious to some, but according to Alaska Airlines, Atmos Rewards is a play on the word "atmosphere." Apparently, ...

Alaska Airlines has unveiled Atmos Rewards, a new loyalty program designed to replace and unify its existing Mileage Plan with Hawaiian Airlines’ HawaiianMiles. The revamped program aims to deliver ...

Alaska Airlines has launched its new loyalty program that combines its former Mileage Plan and Hawaiian Airlines' HawaiianMiles program into a single platform, the carrier announced Wednesday. Alaska ...