That is a factor, but so is the plunging demand for cheese, butter and other dairy products with restaurants shuttered. And the types of dairy products needed have changed with people confined to ...

Liquid milk is not a category that benefits from significant added value. While milk is on the shopping list, generally speaking, it is not an area where consumers are engaged and brands are valued.

The milk industry is trying to get a new generation to drink its beverage, and this time it’s using a statement, not a question: “Gonna Need Milk.” The Milk Processor Education Program, the industry’s ...