Kashi's cereal boxes employ a muted color ... simple packaging design is not always effective. We found that products from generic brands fail to reap the same premiums from minimalist packaging.

Great packaging achieves a balance between eye-catching design and ease of use – such as easy opening, resealability, and ergonomic considerations. It’s a complex task, but an important one. 5.

The stripped-down packaging of products you’ll often see in supermarket shelves is reminiscent of the minimalist art that flourished in the 1960s.

Designers Antrepo have created conceptual packaging design for well-known supermarket products by stripping back the existing graphics in stages. Called Minimalist Effect in the Maximalist Market ...

New company Brandless has taken minimalist packaging to the extreme by trademarking a white box for its range food and home items, which each cost $3.

With the New Year comes a time for decluttering—your beauty arsenal included. Here, a roundup of the best minimal-chic products to refresh your routine.

Smith of ASC Cartons shows how thoughtful packaging design shapes e-commerce brand loyalty and customer experience.

More: Packing advice from a 365-days-a-year traveler On the top floor of a busy office building in Ketchum, Idaho, framed by the Sun Valley Resort in the distance, Jordan says he never set out to ...