The Marketing Mix, also called 4Ps, is a fundamental marketing concept that shows businesses the main elements they need for marketing their products and services effectively. Marketing Mix consists ...

Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Mixed media modeling allows you to measure the impact of your ... It helps you know which campaigns are successful and if there are incremental improvements on ROI. Some marketing teams care about ...

A former marketing executive at Apple is casting doubt on the company's upcoming mixed-reality headset that is expected to debut in less than a month. Michael Gartenberg, a former marketing exec ...

The marketing mix refers to product, price, place and promotion. When they are trying to compete on an international scale, businesses have to adapt their marketing mix. This is because different ...