Former Dentsu, Kantar, and Nielsen executives who now work at a startup focused on MMM believe they have developed a way to enable SMBs to rethink media metrics that lead to better performance.

From hiring local marketing/branding designers, models, printing and sign production, to local radio stations and newspaper media, to site locations such as a local bakery, IT department, garage ...

Google has launched Meridian, an open-source marketing mix model (MMM) that helps marketers improve their advertising budgets.. It uses Bayesian causal inference methods to offer better insights ...

Meridian, Google’s new open-source Marketing Mix Model (MMM), has entered the rapidly evolving market for advanced marketing analytics and forecasting tools. This article explores Meridian’s ...