PR, marketing, and advertising are often lumped together, but each plays a distinct role in growth. Here’s how ambitious ...

The use of digital clones of real-life models by the fashion industry raises questions about inclusion, consent and privacy.

By the end of the course, students will gain a practical understanding of how to leverage marketing models to drive strategic decisions and improve customer relationships. Students will be provided ...

True transformation is possible when you align marketing functions with overall business goals and priorities and give them ...

OpenAI says it’s “actively working to reduce the higher rates of hallucination” in its newer models. Marketing teams need their own safeguards while still using AI’s benefits. Companies ...

Tariffs have left companies reeling. But many are using this moment to tout their brands—and sell as much as possible.

Brand credibility is now a crucial aspect of marketing campaigns, and companies must couple that with storytelling, experts ...

He is one of scores of people who licensed their image to AI marketing companies and then ended up ... allows firms to build catalogues of digital models to appear in videos that mostly promote ...

That model became the backbone of our ... They focused relentlessly on SEO. The entire company—product, design, engineering, marketing—was aligned around making the platform attractive to ...

Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.