Today's B2C marketers face a daunting challenge: effectively navigating the complex world of cross-channel marketing. As brands strive to acquire new customers and drive sales, they often grapple ...

Multi-channel marketing, as O’Dowd explains, is an approach that leverages a variety of media channels — from emails and SMS to social media platforms like Facebook Messenger and WhatsApp, ...

THE CHALLENGES. Although there are significant benefits of multichannel marketing, there are growing downsides. As iteration and innovation of new technologies and communication channels ...

Multi-channel marketing should continue to evolve with a greater integration of various channels such as social media, email marketing, mobile apps, websites, and physical stores. The emphasis should ...

Multi-channel marketing strategies are gaining traction. In 2024, 30% of brands consider their multi-channel approach very successful – up from just 17% in 2023. Meanwhile, ...

Audio as Part of a Multi-Channel Strategy. Despite the opportunity offered in audio, it would be remiss to suggest it should be the singular point in a marketing strategy, as all digital marketers ...

Overall, multi-channel marketing automation is a powerful strategy that enables businesses to deliver seamless, personalized experiences across various platforms while optimizing efficiency. Companies ...

Measuring marketing effectiveness is essential for any business investing in multiple channels. Two popular approaches – multi-touch attribution and marketing mix modeling – help marketers ...

MG Digital Direct Expands Multi-Channel Marketing Services with Radisys’ Engage Digital Platform. Enhances MG Digital’s CPaaS offerings, streamlining customer campaigns and reducing costs.

UK commercial broadcaster ITV has launched a multi-channel marketing campaign for ITVX to drive awareness, consideration and ultimately trial of the new streaming service, which officially launches ...

2. Choose the right channels. Effective marketing can be an expensive affair. And unless you’re ready to hand out blank checks, it wouldn’t be wise to invest ad dollars across every available channel.