But how far is the industry from fully embracing modern-day ‘touchpoint’ marketing? Marco Ricci speaks to industry experts to find out. ‘Multichannel marketing’ (MCM) is a term today's ...

For example, in the last decade marketers rapidly adopted multichannel hubs to orchestrate journeys across touchpoints and better target customers with personalized marketing. However, the extra ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it ...

Many marketers double-down on two or three channels that they know will yield a positive ROI. But ignore other channels, and you risk missing wider audiences. Your customer is everywhere—and often all ...

To learn more, download the new report or watch the on-demand webinar, Multichannel Marketing Attribution, to find out how automated machine learning easily finds the most accurate models to achieve ...

Traditional means of multichannel marketing, such as face-to-face interactions, printed materials and conference presence, are being joined by online communication channels, such as social media ...

Adobe discusses the roadblocks to widespread AI adoption in marketing; the company’s diversified, human-centered approach to ...

CoreWeave, the AI Hyperscaler, announced it has appointed Jean English as Chief Marketing Officer.

Picking effective channels well is important when considering multichannel marketing. Sending out marketing materials on multiple channels does not mean a company running a multichannel campaign ...

Medical spas in London looking to improve their online visibility across traditional SERPs and answer engines can now take ...

Finding marketing solutions that support the entire customer lifecycle is crucial for SMBs to activate their data and deliver personalized multichannel campaigns. Versium, a leading provider of ...