This chapter of the IPA's Datamine report, New Models of Marketing Effectiveness, asks two questions: How fit for purpose is the IPA Databank as a basis for examining the evolution in communications ...

The way people shop has changed a lot with the availability of multiple shopping options. Most people don't simply walk into ...

Brian shared some key fundamentals for increasing response rates, including the importance of using multiple marketing channels. Here is the full text of the interview. Leslie DeLay: Hi, I'm Leslie ...

Cross-channel or multichannel marketing co-ordinates multiple channels to complement and reinforce the impact of each. The aim is more efficient and effective marketing. It harnesses the individual ...

Rangan, V. Kasturi, and E. Raymond Corey. "Ingersoll-Rand (A): Managing Multiple Channels--1985." Harvard Business School Case 589-121, June 1989. (Revised January 1992.) ...

A tailored marketing plan leverages multiple channels to reach your audience effectively. Integrating various channels, from ...

Discover how full-funnel performance marketing enhances every stage, from awareness to conversion, with data-driven insights and optimized touchpoints.

O’Hara, who starts today after holding multiple channel and marketing posts during an 18-year career at Microsoft, replaces Bill Hustad who left in July for a channel management position at Okta.