Coordinating merchandise for the two channels is like herding cats, to put it kindly. Apart from high-level image advertising, retail and catalog marketing and advertising are obviously marching to ...

Marketing leaders therefore must adapt their channel strategies to fit their business objectives and cross-channel, not channel-specific, priorities. Creating the right marketing mix There is a sweet ...

“Mastering multiple marketing channels requires a high degree of coordination and paying attention to details,” explains Shaunak Amin, CEO and Co-Founder of SwagMagic.

In the first part of this series, we explored four fundamental laws of marketing that any effective MMM solution should ...

Centralise and standardise your analytics (tip: leverage automation) Targeting customers across multiple touchpoints is Marketing 101. The real challenge comes when they start jumping back and forth ...

Today, AI is not just a tool—it’s a strategic asset. Its power to personalize messaging, optimize campaign performance and ...

The new solution combines customer intelligence, audience definition, and content personalization into a single Gen AI-powered workflow, enhancing efficiency and speed for marketing campaigns at ...

3 comments about "Marketing Meter: Brands Have Trouble Measuring ROI Across Channels". Check to receive email when comments are posted.

I run a multimillion-dollar specialty-coffee business that I started 4 years ago. Here are our 3 main marketing channels and how we measure success. By Erin Greenawald ...

This channel grew by over 100% last year as a result of expanded digital marketing, increased SEO and unique use of first party and third party data sources to target personalized offers to ...