Sound Shirts don't come cheap, as they are expected to go on sale at more than $3,673, but Heroda believes it's a price worth paying for deaf people who enjoy music as much as she and her sister do.

Those with synesthesia claim to “see” sound as color. A tech-focused fashion house has developed a shirt that helps deaf people process music in another non-traditional method — by feeling it.

A scratchy, prickly T-shirt can make you want to jump out of your skin. So for this year's festival shirts, Shine turned to Denver-based Original Favorites, a supplier of high-end blank clothing.