It's the actress' first-ever global campaign. By Kathryn Romeyn As the new face of My Burberry fragrances, the luxury fashion house chose a self-described very proud Brit, actress Lily James. The ...

The former 'Downton Abbey' lady gives her roles signature fragrances: "It helps me step into the skin of another character." By Kathryn Romeyn Lily James My Burberry Black - H 2016 The global launch ...

Burberry has recruited British actress Lily James to help it get in touch with its social side for the launch of My Burberry Black parfum, a more intense formulation than last year’s My Burberry ...

We're pretty obsessed with the new My Burberry fragrance campaign which celebrates all things iconic to the Brit brand – Kate Moss and Cara Delevingne, the trench coat, and London showers. The first ...

Colleen Kratofil is the Senior Editor, TV at PEOPLE. The consummately British Lily James is a major muse to the consummately British Burberry brand. She serves as the face of its latest fragrance, My ...

The latest fragrance release from Burberry is not just any average beauty launch. The My Burberry fragrance has been created to stand as the iconic British brand's signature scent, which means it ...

The initiative was launched in September led by a TV spot featuring Kate Moss and Cara Delevingne. Those watching the ad on Channel 4’s on-demand service 4OD were able to personalise the spot so it ...

Having famously moved away from the fashion industry in order to pursue a career as a singer and actress, it seems only fitting that Cara Delevingne showcases her theatrical talents as part of her ...

This article originally appeared in Vogue Business. To receive the Vogue Business newsletter, sign up here. Burberry’s iconic trench coat with vintage check in cotton gabardine can set customers back ...

A true Cinderella moment! Lily James has been named the new face of My Burberry fragrances, the British label announced on Monday, April 18. This marks James’ first global advertising campaign. James, ...