When you’re clear in your company purpose–your “why,” as leadership author Simon Sinek puts it–your strategic direction becomes self-evident.

The cornerstone of Simon Sinek’s philosophy is the concept of starting with ‘why.’ According to Sinek, great leaders have a clear sense of purpose—a driving reason that inspires everything ...

In 2005, Simon Sinek ’95 seemed to have it all ... to illustrate his emerging view that every successful company has “why” at its core. “This is amazing — can you show it to my CEO?” the client asked.

Simon Sinek is the author of four books, including his latest, "Leaders Eat Last." He sat down with Business Insider to discuss how to start a successful business. Following is a transcript of the ...

Bestselling author and leadership expert Simon Sinek recommends ... "I said, 'Why didn't you call me?' And he said, 'I didn't want to bother you.'" "My immediate reaction was, 'You ass----.

Simon Oliver Sinek is an author and motivational speaker on business leadership. He has written several best-selling books, including Start With Why, Leaders Eat Last, The Infinite Game ...

I’ve often wondered if my “why” has become blurred by the pressures of life or worse, if I’ve lost it entirely. That’s where ...

Simon Sinek is the author of four books ... You have to work hard to find that you’re like, “Oh my God. I really love it here.” But then the work continues to stay in love.

Think about the thought leaders you know best. Simon Sinek is known for Start With Why. Brené Brown is synonymous with vulnerability. Adam Grant is recognized for his work on the psychology of ...

Leadership expert Simon Sinek is the author of Start With Why and Leaders Eat Last. He teaches leaders and organizations how to inspire people and is based in New York. Inc. Founder-Friendly ...