Despite MyNetworkTV's lackluster ratings over its first two months, executives at one of its most important affiliates are pleased with the results. "We are very happy with the MyNetwork affiliation," ...

After a little over a year of grappling with low ratings, MyNetworkTV has turned to WWE to boost its profile with viewers. “WWE Smackdown,” which is ending its run on the CW later this year, will air ...

The marketing launch of CW and MyNetworkTV this fall is expected to be one of the most complex--and perhaps confusing--for stations in years. Marketing executives say the concern is with individual ...