Key stats: 21.5 ppg, 5.7 rpg, 3.8 apg, 1.5 spg, 47.0 FG percentage, 37.9 three-point percentage, 88.6 FT percentage ppg21.5 rpg5.7 apg3.8 spg1.5 He keeps getting better. Murphy has achieved the rare ...

Here's how the NBA metrics performed during the 2025-26 season for viewership, attendance, social engagement and more.

Over the course of 82 games for each NBA team, there's bound to be a handful of jaw-dropping moments. The play that always brings fans to their feet is a dunk, especially when there's a defender ...

After taking home Sixth Man of the Year honors a season ago, Payton Pritchard once again improved, averaging 17 points during ...

Sam Hauser did what he does best during the 2025-26 season, nearly knocking down 200 three-pointers for the Boston Celtics.

Wembanyama gives the Spurs another gem in a 115-108 win over the T-wolves to take a 2-1 series lead — Victor Wembanyama delivered another masterpiece with 39 points, 15 rebounds and more game-wrecking ...

Canadian sensation Shai Gilgeous-Alexander makes NBA history as he’s crowned MVP.

The 2025-26 NBA regular season has come to a close, and as of today, the digital receipts are in: basketball has never been more global, or more viral. The league’s social and digital platforms have ...

Key NBA market opportunities include leveraging new media rights and expanding the jersey patch market. Despite declining viewership, the NBA's international fanbase offers growth potential, supported ...

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Key dates and important events for the 2025-26 NBA season, Emirates NBA Cup, All-Star, Playoffs, NBA Finals and NBA Draft.

The NBA’s highest-paid players in the 2025–26 season are more than just elite athletes—they are global brands, business ventures, and cultural icons rolled into one. At the top of the earnings ladder, ...