The NBA logo is one of the most enduring in professional sports. ... Maybe took 30 minutes," Siegel recalled (anyone currently involved in logo design probably felt a real sting of jealousy there).

Indeed, the NBA logo is now more than 50 years old, but the design has stood the test of time. One of the reasons for that, in Siegel's opinion? The logo fits with the ball movement prevalent in ...

W hen the first NBA Finals game kicked off last week, fans couldn't help but notice one thing was missing from the court – a finals insignia. It wasn't long until they took to s ...

T he NBA logo is synonymous with sporting excellence, representing the enduring strength and discipline of the sport, but ...

How Jerry West became the NBA’s logo. A photo of Jerry West, who died Wednesday at 86, was the inspiration for Alan Siegel’s red, white and blue design in 1969.

The visual of the logo makes the moment feel big, and the NBA should focus on making moments feel bigger — especially for a ...

It was pointed out that the league’s NBA Cup court has logos on it for the in-season tournament ... In the case of the Cup, of course, we have the opportunity to plan well in advance and to design a ...

The NBA will consider returning Larry O'Brien Trophy decals to the court for the 2026 NBA Finals, commissioner Adam Silver told reporters on Friday.

Why isn't there an NBA Finals logo on the court? Featured on the Paycom Center court are logos for the Thunder (in the center of the court), Paycom Center (diagonally adjacent from the Thunder logo) ...

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014. Sports newsletter 🏈's best, ... and the teams design their own Cup courts.

NBA Commissioner Adam Silver addresses why there are no NBA Finals logos on the court, last seen in 2014. Frazier Solar, ... and the teams design their own Cup courts.