Nas partnered with the Pantone Color Institute for the new “Ultra Black By Nas” color inspired by the rap legend. “It was only right that we work with Pantone on this project, the color experts.

Of course, Nas is Black. But maybe to drive home the point and/or to stunt on the next level, the Queensbridge rapper has teamed with Pantone for his own color, “ULTRA BLACK by Nas.” Today ...

“It was only right that we work with Pantone on this project, the color experts. This one’s from the heart, something the world will feel, the whole vibe of 2020,” Nas said in a statement.

NAS’ NEW DEAL: The Pantone Color Institute and the recording artist Nas have teamed up to create “Ultra Black By Nas.” The name has dual meaning since it is also the name of the performer ...

“Lil Nas X is different and special. And for BET and his real first red carpet, it was very important for us to use a black designer and somebody that reflects Lil Nas X groundbreaking spirit ...