Setting up a new brand is an exciting and challenging venture. The market is crowded with competition, and carving out your ...

From partnering with local businesses to leveraging your social media presence, there are many ways entrepreneurs can attract ...

Shopify outlines how to keep businesses from getting lost among the competition and how brand guidelines can set them apart.

"To become known for experiments that are scaling and creating real value for the business, that is something we are proud of," one brand officer told Newsweek.

which hasn’t partnered with an outside company before to create a new brand, rather relying on acquisitions or tapping popular athletes (i.e. Michael Jordan) for apparel. Financial terms of the ...