So you have a great idea for a new product or service. Congratulations! You’ve taken a major step, but you’re still a long ...

When we launch a new product at Wistia, we’re always doing it to solve our customers’ problems and make their jobs easier.

But a Northeastern professor says the tail end of a recession can be a good time to launch any product—from luxury cars to low-cost snacks. "The common wisdom in companies is that you should not ...

Yes or No: It’s Smart to Launch a New Product in a Recession. A study suggests that new products have a better chance of success during an economic downturn—with some caveats. By .