Kevin Durant has a $1 million Air Jordan sneaker collection at his house. This article was originally published on www.si.com/fannation/sneakers as Charles Barkley's Nike Air Max Sneakers are $70 Off ...

The top female players in basketball used to have to wait until they reached the pros to nab a shoe deal but the advent of NIL has changed all of that. Players like Cameron Brink, Paige Bueckers ...

There are five different brands that sponsor the 12 players on the roster, but no brand is more prevalent than Nike with six players on USA’s 5x5 Men’s Basketball Team.

Michael Jordan and LeBron James are the other two Nike basketball players to have lifetime deals with the shoe and apparel company. Said Nike executive vice president of global sports marketing ...

3 Nike Basketball Shoes That Are Sitting on Shelves / In this story: Memphis Grizzlies; Boston Celtics; Milwaukee Bucks; The past year was a pivotal time for signature sneaker lines among NBA players.

#Nike has added five young basketball athletes to its name-image-likeness (NIL) roster, including LeBron James’ son and one of his high school classmates, JuJu Watkins. @jujuballin ...

Mark Pope and the Kentucky basketball coaching staff will be out recruiting this week at the premier event in grassroots basketball.

Nike needs to sign players to the Kobe brand, just like Jordan. Seeing so many men and women ball players wearing Kobe’s at the Olympics. 8-10-24 - let’s get that gold for Mamba.

Bueckers, a senior with the Huskies, is the first NIL athlete to receive a Nike shoe. She will wear a player-exclusive edition colorway of the Nike G.T. Hustle 3.