Athleta has named Maggie Gauger its new Global Brand President and CEO, replacing Chris Blakeslee, who will remain with the ...

Maggie Gauger spent more than two decades at Nike, including leading women’s in North America, and replaces Chris Blakeslee next month.

Maggie Gauger is making the leap from one athletic company to another. Gauger, the head of Nike's North America women's ...

But too often this definition leads marketers to an overly simplistic, singularly focused, museum-piece of a brand positioning statement. This is likely due to the fact that when Kotler first ...

Nike is in a slump. Sales are down, its stock has lost more than a quarter of its value over the past year and its new CEO needs some help turning around the aging athletic company. Enter Kim ...

NIKE, Inc. ’s NKE Jordan Brand has long been a pillar of strength in its portfolio, driven by iconic designs, cultural cachet and a deeply loyal customer base. Even in challenging retail ...

Nike names new brand president as Hill shuffles leadership structure As part of a reorganization, Amy Montagne will now lead the Nike brand, while 26-year veteran Heidi O’Neill is retiring.