LeBron James filed for trademarks in early March for virtual goods, virtual footwear, and trading cards. James has a lifetime contract with Nike ... for the brand is clothing and apparel.

Remember when the first look at LeBron ... from nike.com. Like some Nike LeBrons in the past, this shoe comes with an "SFG" label on the model name representing "Strive for Greatness." ...

LeBron James Strive For Greatness 40k Points Hoodie / Fanatics LeBron James Strive For Greatness 40k Points Hoodie / Fanatics LeBron James Strive For Greatness 40k Points Tee LeBron James Strive ...

The Nike LeBron Soldier 11 colorways continue to roll in, as this "Light Bone" pair is landing at retailers this month. Part of the Strive for Greatness series, this make-up features a fully off ...

James undoubtedly demonstrated his value coming out of high school, which was recognized by Nike when it signed ... Today's LeBron James is striving for greatness and brands are chomping at ...

Bronny's younger brother Bryce is playing on the Nike EYBL circuit. Bryce's team, Strive For Greatness, is currently coached by LeBron and LeBron's former teammate Rajon Rondo. Bryce's squad faced ...

Getty Images Cleveland Cavaliers star LeBron James held a basketball clinic with local professional women's basketball players in Manila Metro during his Nike-sponsored "Strive for Greatness" tour.

Filings shared by trademark attorney Josh Gerben of Gerben Law highlight James filing for the trademark for the phrase “strive for greatness ... on Roblox since its launch. Nike highlighted that ...