Starting this season, Oakley becomes the league’s official helmet visor provider. The pact, which will be officially announced on Tuesday, runs four years. Financial terms were not disclosed.

Tinted visors haven’t been commonplace in the NFL since the league instituted the ban on them for safety reasons in 1998. That’s all about to change with the Oakley Prizm Clear shield.

Marketing News & Strategy NFL inks Oakley as official helmet visor provider League had banned tinted visors since 1998, but loosened its rules for the eyewear brand’s ‘Prizm’ technology ...

Oakley used a custom camera with POV capabilities to create the film, taking fans into the helmets of MVP Patrick Mahomes, Pittsburgh Steelers WR Juju Smith-Schuster, and Chargers safety Derwin James.

The NFL is bringing back tinted helmet visors league-wide for the first time since 1998, although they won’t look as intimidating as they did in the ‘80s and ‘90s. The league’s new ...

The NFL has made an exception to rules limiting the use of tinted helmet shields, the crux of a new sponsorship agreement with Oakley's football division. The four-year deal, announced Tuesday ...

A clear or Prizim Road version of the visor — or shield as Oakley describes it — is available, and is attached to the helmet via the magic power of magnets.

Recently though it seems the road helmet visor is having something of a renaissance. Oakley recently released its ARO7 road helmet, complete with Prizm Road magnetic visor, and POC is hot on its ...

The NFL is bringing back tinted helmet visors league-wide for the first time since 1998, although they won’t look as intimidating as they did in the ‘80s and ‘90s. The league’s new ...