Third, Blue Ocean Shift illustrates how anyone in any organization can move from red to blue oceans with blue ocean shift’s systematic five-step process—not just entrepreneurs.

Blue Ocean Structure Investment Company Ltd. (“Blue Ocean”), a significant shareholder of Global Cord Blood Corporation (the “Company” or “Global Cord ...

In 2005, Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant, a book by Professors W. Chan Kim and Rénee Mauborgne, launched a ...