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Why Retail Shoppers Shouldn't Trust Odd-Even PricingOne of the less obvious ways that retailers attempt to get you to spend more without you realizing it is by using something known as odd-even pricing. While the concept is relatively simple ...
But something that may not be so obvious is this. The actual price tags follow the good old psychology marketing strategy of odd-even pricing. Prices like $4.93 and $6.84 are just below whole ...
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