Given the breadth of channel availability for marketing, it is not necessary to distinguish multichannel and omnichannel. Forget the semantics, the choice is which combination of channels is best ...

Jasper, which helps enterprise companies with AI-driven marketing, has been around for a decade and is valued it at more than $1.5 billion. Cordial, another cross-channel marketing platform ...

Ovative Group, a leading performance marketing and measurement firm, unveiled its highly anticipated 2025 EMR Power Rankings, providing marketers with essential data on which paid media channels drive ...

This is particularly evident in marketing. Before the COVID-19 pandemic ... Using a syndicated and impartial benchmarking service, such as CSL's Omni Benchmarking service for pharma, allows ...

Multichannel marketing means reaching out to the audience via multiple channels, each channel having its own strategy and data, with the brand at the core. Omnichannel marketing extends beyond that ...

New integration combines Clutch's AI-powered Customer Data Platform (CDP) with advanced 1:1 Loyalty, Stored Value, and Offer management ...

I've always been fascinated about how to make marketing a bit more efficient and effective." Cho (pictured above on the left) sat on this idea for a few years while working on engineering teams at ...