For over 20 years, Underscore Marketing has specialized in breaking boundaries to drive our clients’ success, offering full-service strategy, media, and advanced omnichannel analytics.

Funnel.io. Funnel.io, a popular omnichannel marketing hub, takes a slightly different approach with what they have branded as Funnel AI. While I mentioned that generative AI solutions generally ...

MM+M editor-at-large Marc Iskowitz kicked things off by asking Susan Abedi, chief strategy officer at 81qd, how she’d define that new and oh-so-popular term, “omnichannel.” “With multichannel — the ...

Bernard May is the CEO of National Positions, a 5-time Inc. 500 company, award-winning marketing agency and Google Premier Partner. Every department (or agency) that specializes in a particular ...

Marchex Omnichannel Analytics Cloud helps marketers connect customer conversions driven from all paid media channels – including search, display and video, social and sites – to calls made to ...

There’s no doubt that reaching the right person at the right time is fundamental to an omnichannel marketing campaign. But what is the secret to being truly successful at it? Rommel Fernandez ...

Recast, a data-focused marketing analytics and forecasting platform, is on a mission to change that. By leveraging AI, the company is able to replicate the work of hundreds of manual data science ...

The new features include SMS marketing, custom reporting and analytics, advanced segmentation, more ecommerce automations, customer journeys for Shopify merchants, and an improved Standard plan ...

Your marketing investments are too valuable to trust promises without proven results. Contact us to learn why 8 of the top 10 biopharma companies have chosen Crossix to measure their DTC and HCP ...

SAN FRANCISCO, April 24, 2025--Hightouch, the pioneering data and AI agents platform for marketers, today announced it has been named "Omnichannel Analytics Solution of the Year" in the 3rd annual ...