Some PPC practices no longer fit today’s automated Google Ads environment. Here’s what to phase out – and what to prioritize ...

Google Ads is adding an “investment strategy” tool that lets advertisers model potential gains from increased budgets.

Believe it or not, PPC automation was around long before the days of ChatGPT. But with the rise in popularity of AI, machine learning, and automation – where does that leave PPC management? Staying ...

Google is adding AI automation, live CTV monetization, and streamlined direct deals to its ad platforms, helping publishers ...

Find out how ad setup, targeting, and lead quality vary between LSAs and Search campaigns – and when to use each for better local results.

Discover how Google Ads evolved over 25 years, from simple AdWords campaigns to advanced AI automation shaping how advertisers reach their target audiences.

As several states move to ban sweeps casinos, Google announced the games' dual-currency system falls outside its social ...

Adthena, the market-leading AI-driven search intelligence platform, has announced it has been recognized by Google as a Trusted Trademark Partner, a status that signals a high level of expertise with ...

Google Ads is celebrating its 25th birthday/anniversary today. Yes, Google launched AdWords 25 years ago today in 2000. In 2018, Google renamed AdWords to Google Ads and the ad labels and technology ...

Video ads have become a game changer in pay-per-click advertising. At my agency, we've worked with clients who weren't sure about video ads, considering them expensive or complex. But the ...