Recent crises involving industry giants, like Boeing, Johnson & Johnson, and CrowdStrike, underscore the need for a ...

Each crisis will vary in nature, complexity and severity, but all types of crises — whether reputational, public safety or financial — can benefit from these foundational strategies and thus ...

Here are five essential recommendations for any organization looking to build a more resilient crisis communications plan: ...

Taking a thoughtful, proactive approach to reputation management by building positive PR helps maintain and restore trust with stakeholders when challenges do surface.

Over the weekend, Astronomer went viral (again), but this time, for a very different reason. In one of the most unexpected ...

The worst time to build a strategy is in the middle of a crisis. When a politically charged event sparks public chaos and companies feel pressured to respond, having a clear, established decision ...

After the Coldplay concert scandal, Astronomer’s move to hire Gwyneth Paltrow as a “temporary spokesperson” is set to become ...

PR in 2025 is all about balancing technological efficiency with human authenticity. The most successful teams will know how to use AI to move faster and smarter—without losing the emotional connection ...