Common Misconceptions: What PR Can (And Can’t) Do For Your Brand
PR is a long-term strategy focused on building relationships, shaping public perception and positioning your brand for ...
Business Day10d
Why marketing must bring PR back from the valley of the shadow of death
PR lost out on leading the narrative to advertising, influencers, and the brands. But today, 10 years later, consumers' trust ...
14 Ways To Show Clients The True Value Of PR
While PR’s long-term impact is undeniable, short-term, quantifiable metrics like sales and revenue are often prioritized over ...
Unite.AI10d
Navigating the New Search Landscape: What Google’s Decline Means for PR, Marketing, and the Future of Digital Strategy
Google’s dominance in search is no longer a given. The company that once shaped how the internet was indexed and accessed is ...
MakeUp HerStory: Toni Renee Is The Beauty Marketing Maven To Know
From Topicals’s eye mask phenomena to the rise of EADEM, Renee is the marketing mastermind behind beauty’s biggest startups.
Marketing-Interactive2d
PR Awards 2025: Finalists announced, judges applaud innovation and impact
INTERACTIVE’s PR Awards 2025 has been revealed, celebrating the best in PR and communications across the region. Now in its 12th year, this prestigious awards programme continues to honour outstanding ...