Brady, the NFL's leader this season in touchdowns and passing yards, is developing a new color called Brady Blue. His apparel brand, BRADY, developed the new hue in a partnership with Pantone ...

As part of a partnership with the Pantone Color Institute, Buccaneers QB Tom Brady has helped develop a custom color known as "Brady Blue" which will be implemented in his soon-to-debut signature ...

Brady partnered with Pantone to create “Brady Blue” a color created in an effort to replicate “the brand’s founding principles to be the best you can be,” per a company statement.