Health-conscious consumers are shifting from sugary soft drinks to those with dietary fibers, says Laura Cooper of The Wall ...
PepsiCo is discussing a $1.5 billion deal for healthier soda brand Poppi. Market for functional sodas is projected to grow ...
PepsiCo had planned to launch its own so-called functional soda under the brand Soulboost but decided to scrap that effort ...
Released as a Times of India front page ad, Pepsi campaign rebranded the newspaper as ANY Times of India, crossing out "Half" ...
Major Indian beverage brands are rolling out flagship campaigns earlier than usual post-Holi, with experts predicting a ...
The cola giants are vying for a larger share of India’s booming ₹1.37 lakh crore non-alcoholic beverage market.
Snickers, Britannia Good Day, Bean Brew and Beyond, partners Wow Momos and Taco Bell, in-house brands Lay's, Mirinda and ...
Cola's 'half time' concept, reigniting the long-standing rivalry between the two beverage giants. By flipping the script, ...
While Coca-Cola’s ‘Half Time’ campaign is a global initiative that was prominently showcased during the India-Pakistan match ...
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