Courtesy Pepisco The new Pepsi logo has some key updates from its last redesign in 2008. First, the newly unveiled logo design features the word “Pepsi” in a distinctive, bold typeface.

In March, when Pepsi unveiled its logo and brand redesign, some focused on an interesting characteristic of the design: its familiarity. The logo returned the “Pepsi” word mark “back into ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

Pepsi is a shining example of a brand that has consistently reinvented itself over 125 years to remain a part of pop culture and a part of people's lives," Mauro Porcini, SVP & Chief Design ...

The old Pepsi logo, pictured in 1990. Jean-Erick PASQUIER/Gamma-Rapho via Getty Images But taking inspiration from a previous design also comes as Gen Zers bring back several trends from the '90s.

So Pepsi is making a change. "We couldn't ignore that kind of insight," Mauro Porcini, PepsiCo's chief design officer, told CNN. "Instead of rejecting it, we decided to embrace it." ...

Pepsi’s new design elements are the global brand’s first update to its logo since 2009, according to the release.

The Pepsi logo will get a refresh for the first time in 14 years, the soda brand's parent PepsiCo announced Tuesday. North America will be the first region to get the new logo.

Pepsi’s new logo reignites debate about agencies not getting credit for creative work Pepsi didn't credit any agencies that helped design its new logo by name, reigniting a debate over who gets ...

Pepsi has turned up the heat on rival Coca-Cola in the latest battle to conquer the multi-billion dollar soft drink market, by signing rapper Pharrell Williams to design a can.