PepsiCo announced on Monday that it has entered into an agreement to purchase prebiotic soda brand Poppi for $1.95 billion.

PepsiCo’s Poppi acquisition proves just how rewarding disrupting traditional categories and building a strong brand can be, even in highly competitive spaces.

PepsiCo, announced today that it has entered into a definitive agreement to acquire Poppi, an Austin-based prebiotic soda brand, for $1.95 billion.