Perceptual maps are the only way to understand what your position is ... Allen Weiss is MarketingProfs founder and CEO, positioning consultant, and emeritus professor of marketing. Over the years he ...
Author suggests Perceptual Mapping technic for deciding the vendor offerings and project need. Also suggest some of the risk mitigations for a successful integration of the 3rd Party IP into the ...
This is my perceptual map for the FP&A market. Before we go further ... Your position should be the foundation for everything you do in marketing. Use it as the theme for all your marketing ...
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