To integrate performance into the marketing mix, businesses should consider the following aspects: Product Performance. Ensure that your products and services deliver the desired performance levels.

6. It Should Be Approached As Part Of A Holistic Effort. Don't count on performance to magically produce “leads.” Companies have lazily relied on performance marketing to drive the majority of ...

Jordan Cohen’s resume has a clear theme: data-driven marketing. In April, Cohen joined Ladders, a job board for positions that pay $100,000 or more. But before going brand-side, he spent most of his ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sara Owens, partner, West Coast practice ...

STAGE Scene MMA, built with support from META, streamlines marketing measurement and delivers actionable insights NEW YORK, May 22, 2025 /PRNewswire/ -- Assembly, a Stagwell (NASDAQ: STGW) agency ...

Brand storytelling vs. digital performance: Finding the right marketing mix for startup success. April 24, 2025, 10:37 PM IST Rohini Vaishnavi in Straight from heart, ...

However, this does not mean that financially focused executives know how such metrics translate into sales performance, which would allow them to make beneficial marketing mix decisions. We propose ...