Philip Kotler is recognized worldwide as the father of modern marketing , thanks to his model of the 4Ps: Product, Place, Price and Promotion . Today he tells us what to add to this model to be ...

Kotler is also gently critical of legislators and policymakers — and by implication, economists — who offer single-fix solutions. Most cause more problems than they solve.

Marketing sage Philip Kotler once said, “Marketing is not the art of finding clever ways to dispose of what you make. Marketing is the art of creating genuine customer value. It is the art of ...

In his new book, marketing guru Philip Kotler identifies debt-supported consumer spending as a flaw of capitalism — along with 13 other shortcomings.

Kotler is also gently critical of legislators and policy makers — and by implication, economists — who offer single-fix solutions. Most cause more problems than they solve.

"Marketing keeps changing and seems to change every week," said Philip Kotler, a globally-renowned marketing pioneer often described as the father of modern marketing, during a live online ...

They also have heightened expectations of business and its potential to improve the world, according to Philip Kotler, the S.C. Johnson & Son Professor of International Marketing, whose 47th book, ...

Marketing finds inspiration in the human heart In his 47th book, Philip Kotler shows why big-picture values matter for business By Matt Golosinski Philip Kotler Can marketing save the world? Well, it ...

The internet and new media have changed marketing from a monologue to a two-way dialogue between companies and customers. That's according the Philip Kotler, the father of modern marketing.

Kotler has also stretched marketing outside the business arena, writing articles, for instance, about how to apply marketing to health-care organisations, to individuals (celebrities) and even to ...