“It’s something that ‘It’s more fun in the Philippines’ captures succinctly — set alongside the one image of the Philippine map using the strands of a weaved banig, which also became a clear symbol of ...

Last week, Frasco said the new slogan could be released “in the next few weeks,” following the approval of the National Tourism Development Plan for 2023–2028. Citing data from tourism-related ...

MANILA, Philippines — The Department of Tourism's (DOT) new slogan, "Love the Philippines," has sparked differing opinions among senators. Following mixed reactions from local netizens after ...

MANILA, Philippines — Still hounded mostly by criticisms about its plans, the Department of Tourism (DOT) maintained it would “enhance” the country’s tourism slogan.

Philippines Tourism’s new slogan replaces ‘It’s More Fun in the Philippines’ and promotes the country’s culture, history and more ...

MANILA, Philippines — Tourism Secretary Christina Frasco on Wednesday said that the country will continue to use the controversial tourism slogan “Love the Philippines,” despite backlash ...

MANILA, Philippines -- The Philippines' fast-talking secretary of tourism Richard Gordon is at a loss for words. He has been struggling to come up with a super slogan that can rebrand the country ...

Philippine tourism officials are defending a new marketing campaign from criticism that it copied a slogan used by Switzerland in 1951. "It's more fun in the Philippines" is the new campaign ...