Genevieve Blau is a girl, a New Yorker and a UCB comedian.But this week, she's best known as the better half of a pink JanSport backpack. Yes, for about five weeks now, Blau has been winning ...

Genevieve Blau and her pink Jansport backpack might just be the happiest couple on Instagram today. After their "relationship" won the hearts of the internet, Blau and her backpack were offered an ...

The backpack maker’s TikTok-focused effort returns for a second year after an initial run led to the brand’s highest grossing sales day in history.

A woman and her backpack are dating — and their story is a classic New York City romance. After 10 years of friendship, Gen Blau and her pink Jansport backpack finally decided to take their ...

JanSport introduces adaptive backpack collection Published Jan. 24, 2023 Xanayra ... All of the bags from the collection come in either a black, pink or tie-dye exterior. ...

DENVER, Feb. 27, 2025 /PRNewswire/ -- JanSport, the iconic backpack brand known for being Always With You, is teaming up with L2 Brands, a leader in collegiate and destination apparel, to ignite ...

Murray McCory, who founded JanSport while a student at UW and whose lightweight backpack, revolutionized school life for millions of students, died Oct. 7 in Seattle.

Murray McCory revolutionized school life with a lightweight backpack that he created through JanSport, the outdoors equipment company he founded in 1967. By the mid-1980s, JanSport bags were ...

Murray McCory, who founded the outdoor equipment company JanSport while still in college and whose signature innovation, a lightweight backpack, revolutionized school life for millions of students ...