Shoppers love the Winky Lux Rainbow pH Tinted Lip Balm — the $12 tri-colored lip balm that reacts to your lips’ pH to create a natural pink tint while keeping them hydrated and soft.

They'd all been the result of a few quick spritzes of the Kristin Ess Rose Gold Temporary Tint ($12, target.com), a product which was not only inexpensive, but available just steps away at my ...

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