“The Cypha,” an exciting blend of Smirnoff Raspberry flavored vodka and pineapple juice, represents the collaboration between KRS-One and DJ Premier.

Just Drinks membership gives you: Unlimited access to Just Drinks content including in-depth analysis, exclusive blogs, industry executive interviews and management briefings Unbeatable market ...

“I like to think that Smirnoff and I don’t pretend to be anything we’re not. And we don’t need all the frills and the fanciness. Sometimes we can just wear a towel,” she says.