Pit Viper, a Salt Lake City company that sells stylish sunglasses designed to “take a beating” that are worn by professional skiers and cyclists, is a whole vibe. To get a feel for it, take a scroll ...

Pit Viper started as a sunglass company rebranding surplus military glasses with bold 80s-inspired colors and designs. Over the years, the brand’s quality and performance have steadily increased, and ...

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MINNEAPOLIS--(BUSINESS WIRE)--Cinnamon Toast Crunch and Pit Viper – a brand known for their iconic performance sunglasses – have teamed up for the most absurd drop of the summer. It’s a crunchy ...

This week was Fashion Week in Paris, and it seems like even outdoor brands are getting in on the action. Workout clothing brand Outdoor Voices dropped a hiking apparel collection that’s all about ...