Eleven-year-old Planters NUT-rition is getting updated packaging and its first brand-specific national campaign since 2012. The NUT-rition line includes 12 different mixes of nuts, fruit and other ...
The Planters NUT-rition Peanut Butter line, launched in July, has teamed with car-sharing company Zipcar for a novel promotion that engages consumers in real-world “adventures” as well as through ...
Planters has introduced Planters NUT•rition Sustaining EnergyMix, a new product developed to provide wholesome fuel to energize your every day. The new mix is a blend of honey roasted peanuts, almonds ...
Planters 'pauses' Super Bowl ad campaign featuring Mr. Peanut's death following death of Kobe Bryant
Planters has "paused" its viral marketing campaign depicting the "death" of its iconic Mr. Peanut mascot in the wake of Kobe Bryant's death, Ad Age reports. Planters launched the campaign last Tuesday ...
AUSTIN, Minn., Oct. 22, 2025 /PRNewswire/ -- Back by popular demand and available beginning today, Oct. 22, on National Nut Day, the PLANTERS ® brand is reintroducing PLANTERS ® Special Reserve ...
Kraft Foods has added to its Planters peanut butter line in the US. Created for “adventure-seekers”, Kraft said the NUT-rtition line is the first national brand to add ingredients including bananas, ...
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