The work of the neuroscientist Ishmail Abdus-Saboor has opened up a world of insights into precisely how much pleasure and pain animals experience during different forms of touch. Ishmail Abdus-Saboor ...

Researchers at Cold Spring Harbor Laboratory (CSHL) have zeroed in on the ventral pallidum (VP), an information-processing hub in the brains of mice to discover how VP neurons influence animals' ...

For those outside of this group, a failure to understand the appeal of BDSM practice usually comes down to this: How can one experience pain, either the physical pain of a smack on the tush or the ...

The rate at which someone strokes your hair can cause feelings of pleasure or annoyance — too slow is repulsive, too fast is annoying, and just right soothes. There's a scientific explanation for this ...

Human beings are programmed to approach pleasure and avoid pain. It's an instinct that dates back millions of years, to a time when people needed to actively seek food, clothing and shelter every day, ...

A marketing researcher puts a spin on the expression "you can't please everyone." A new paper by Kyle Murray, a marketing researcher with the Alberta School of Business, puts a spin on the expression ...

Anticipating pleasure or pain before tasting hot sauce appears to influence how the brain responds to the spicy flavour. “This has broader implications beyond spicy food,” says Yi Luo at East China ...