ICTSD3y
why are differentiation and cost-leadership strategies referred to as generic business strategies?
What are the three generic strategies? In 1980, Michael Porter devised three generic strategies that a company could employ to gain a competitive advantage. Cost leadership, differentiation, and focus ...
Harvard Business Review29d
Don’t Let Growth Muddle Your Company’s Strategy
Companies often undertake investments or make decisions that slowly erode their original unique strategy or dilute the sharp ...
ICTSD3y
what is a business that does both differentiation strategy and low cost strategy?
Is McDonald's pursuing a low cost strategy or a differentiation strategy? McDonald's Generic Strategy (Porter's Model) As a low-cost provider, McDonald's offers products that are significantly less ...