Product attribute leadership is a specific element of Porter's differentiation strategy. Differentiation refers to making products that are different, bigger or better than competitors.

Yet, Blue Ocean Strategy resembles Porter’s approach quite strikingly, and at their hart the message of both approaches is the same: if you can do it, go for uncontested market spaces. MORE FOR YOU ...

Four Generic Strategy Alternatives for Marketing. Business management guru and author Michael Porter laid out his generic marketing strategies in his 1985 book "Competitive Advantage: Creating and ...